Research Areas
Advertising Communication
Audiovisual Communication
Bibliotheconomy and Archive
Graphic Communication
Journalism
Marketing and Strategic Communication
Multimedia Studies
Museology and Documentation
Public Relations and Corporate Communication
Systems and Technologies of Information
Theory and History of Communication

Contacts and Information

Administrative issues and Applications
Gabinete de Ingresso • Universidade Fernando Pessoa • Praça 9 de Abril, 349 • 4249-004 Porto, Portugal • tel. +351 225 071 300/335 • fax: +351 225 508 269 • E-mail: ingresso@ufp.edu.pt

Scientific areas suggested for supervision

Advertising Communication
Scientific Area: Advertising (Ideology and Meaning in Advertising; Rhetoric and Advertising; The Problem of Advertising Genres
Supervisor: Maria do Carmo Castelo Branco (link)
Contacts: mcseq@ufp.edu.pt
Language: Português, Français

Scientific Area: Advertising and Eroticism
Supervisor: Álvaro Cairrão (link)
Contacts: cairrao@ufp.edu.pt; http://homepage.ufp.pt/cairrao/
Language: Português, English, Español

Scientific Area: Advertising and Innovation
Supervisor: Francisco Mesquita (link)
Contacts: fmes@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Advertising and Technology
Supervisor: Francisco Mesquita (link)
Contacts: fmes@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Advertising Below the Line
Supervisor: Álvaro Cairrão (link)
Contacts: cairrao@ufp.edu.pt; http://homepage.ufp.pt/cairrao/
Language: Português, English, Español

Scientific Area: Advertising Communication
Supervisor: José Esteves Rei (link)
Contacts: jrei@ufp.edu.pt
Language: Português, Español, Français

Scientific Area: Advertising Efficacy
Supervisor: Álvaro Cairrão (link)
Contacts: cairrao@ufp.edu.pt; http://homepage.ufp.pt/cairrao/
Language: Português, English, Español

Scientific Area: Analysis of Advertising Discourse
Supervisor: Elsa Simões (link)
Contacts: esimoes@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Brand Identity
Supervisor: Paulo Ribeiro Cardoso (link)
Contacts: pcardoso@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Consumer Attitudes Towards Advertising. Attitudes Towards Advertising Messages Versus Purchase Intention. Attitudes Towards Advertising Creativity
Supervisor: Paulo Ribeiro Cardoso (link)
Contacts: pcardoso@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Consumer Values and Attitudes. Urban Culture and Consumer Behaviour. Life Style Segmentation
Supervisor: Paulo Ribeiro Cardoso (link)
Contacts: pcardoso@ufp.edu.pt
Language: Português, English, Español

Audiovisual Communication
Scientific Area: Audiovisual Communication in Portugal
Supervisor: Aníbal Oliveira (link)
Contacts: aoliv@ufp.edu.pt
Language: Português, Español, English

Scientific Area: Audiovisual Communication in the Portuguese Speaking World
Supervisor: Aníbal Oliveira (link)
Contacts: aoliv@ufp.edu.pt
Language: Português, Español, English

Scientific Area: Contemporary Art, Cinema and Aesthetic Communication
Supervisor: Eduardo Paz Barroso (link)
Contacts: epb@ufp.edu.pt
Language: Português

Scientific Area: Digital Communication
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Literature and Cinema
Supervisor: Isabel Vaz Ponce de Leão (link)
Contacts: ivaz@ufp.edu.pt
Language: Português, Español, Français

Scientific Area: Radio Expression (digital and analogical): implications in the contents
Supervisor: Rui de Melo (link)
Contacts: rmelo@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: The Media and the Education
Supervisor: Aníbal Oliveira (link)
Contacts: aoliv@ufp.edu.pt
Language: Português, Español, English

Scientific Area: The Voice in Audiovisual Media (expression, preparation, climax, distension)
Supervisor: Rui de Melo (link)
Contacts: rmelo@ufp.edu.pt
Language: Português, English, Español, Français

Bibliotheconomy and Archive
Scientific Area: Digital Libraries and Service Creation Environments
Supervisor: Rui Moreira (link)
Contacts: rmoreira@ufp.edu.pt
Language: Português, English

Scientific Area: Portuguese Historiography
Supervisor: Judite A. Gonçalves de Freitas (link)
Contacts: jfreitas@ufp.edu.pt; http://www2.ufp.pt/~jfreitas/
Language: Português, Español, Français

Graphic Communication
Scientific Area: Art as Communication
Supervisor: Isabel Vaz Ponce de Leão (link)
Contacts: ivaz@ufp.edu.pt
Language: Português, Español, Français

Journalism
Scientific Area: Cultural Journalism/ Journalism and Literature
Supervisor: Maria do Carmo Castelo Branco (link)
Contacts: mcseq@ufp.edu.pt
Language: Português, Français

Scientific Area: History, Trends and Practices of Journalism
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Journalism and Communication of Science and Culture
Supervisor: Joaquim Fernandes (link)
Contacts: jfernan@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Journalism and Society: Issues on Argumentation and Influence of the Media
Supervisor: Eduardo Paz Barroso (link)
Contacts: epb@ufp.edu.pt
Language: Português

Scientific Area: Journalism History
Supervisor: Jorge Pedro Sousa (link)
Contacts: jpsousa@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Journalism Theory
Supervisor: Jorge Pedro Sousa (link)
Contacts: jpsousa@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Journalistic Processes and Products
Supervisor: Jorge Pedro Sousa (link)
Contacts: jpsousa@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Multimedia Journalism
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Photojournalism
Supervisor: Jorge Pedro Sousa (link)
Contacts: jpsousa@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Press Discourse
Supervisor: Mário Pinto (link)
Contacts: mpinto@ufp.edu.pt
Language: Português

Scientific Area: Speech/Discourse Analysis and Content Analysis (in Journalism)
Supervisor: Jorge Pedro Sousa (link)
Contacts: jpsousa@ufp.edu.pt
Language: Português, English, Español

Scientific Area: The woman and the sport
Supervisor: Raquel Silva (link)
Contacts: raquel@ufp.edu.pt
Language: Português, English, Español

Marketing and Strategic Communication
Scientific Area: Consumer Satisfaction
Supervisor: Ana Salazar (link)
Contacts: aks@ufp.edu.pt
Language: Português, English

Scientific Area: Distance Learning Quality Assessment
Supervisor: Fernando Bandeira (link)
Contacts: fband@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Literary Marketing
Supervisor: Isabel Vaz Ponce de Leão (link)
Contacts: ivaz@ufp.edu.pt
Language: Português, Español, Français

Scientific Area: Marketing Management
Supervisor: António Cardoso (link)
Contacts: ajcaro@ufp.edu.pt
Language: Português, Français

Scientific Area: Marketing of Children’s Products
Supervisor: António Cardoso (link)
Contacts: ajcaro@ufp.edu.pt
Language: Português, Français

Scientific Area: Marketing of Textiles and Clothing (Fashion Marketing)
Supervisor: António Cardoso (link)
Contacts: ajcaro@ufp.edu.pt
Language: Português, Français

Scientific Area: Political Communication
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Political Marketing
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Service Quality Management
Supervisor: Ana Salazar (link)
Contacts: aks@ufp.edu.pt
Language: Português, English

Multimedia Studies
Scientific Area: Digital Technologies and Content Implications in Radio and TV
Supervisor: Rui de Melo (link)
Contacts: rmelo@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Cyberculture and Cyberliterature
Supervisor: Pedro Reis (link)
Contacts: preis@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Cyberculture and Cyberspace
Supervisor: Rui Torres (link)
Contacts: rtorres@ufp.edu.pt; http://telepoesis.net
Language: Português, English

Scientific Area: Cybertext, Hypertext, Hypermedia
Supervisor: Rui Torres (link)
Contacts: rtorres@ufp.edu.pt; http://telepoesis.net
Language: Português, English

Scientific Area: Digital Communication
Supervisor: Rui Torres (link)
Contacts: rtorres@ufp.edu.pt; http://telepoesis.net
Language: Português, English

Scientific Area: Humanities Computing
Supervisor: Pedro Reis (link)
Contacts: preis@ufp.edu.pt
Language: Português, English, Français

Museology and Documentation
Scientific Area: Eco-Museology, Ethno-Museology and Industrial Museology
Supervisor: Sérgio Lira (link)
Contacts: slira@ufp.edu.pt; http://www2.ufp.pt/~slira/
Language: Português, English, Español, Français

Scientific Area: Museological Programming
Supervisor: Sérgio Lira (link)
Contacts: slira@ufp.edu.pt; http://www2.ufp.pt/~slira/
Language: Português, English, Español, Français

Scientific Area: Portuguese Museology (from the 19th to the 21st century)
Supervisor: Sérgio Lira (link)
Contacts: slira@ufp.edu.pt; http://www2.ufp.pt/~slira/
Language: Português, English, Español, Français

Scientific Area: System Information in Museums: Inventory and Collection Management
Supervisores: Feliz Ribeiro Gouveia (in co-supervision with Sérgio Lira) (link)
Contacts: fribeiro@ufp.edu.pt
Language: Português, English

Scientific Area: System Information in Museums: Inventory and Collection Management
Supervisores: Sérgio Lira (in co-supervision with Feliz Ribeiro Gouveia) (link)
Contacts: slira@ufp.edu.pt; http://www2.ufp.pt/~slira/
Language: Português, English, Español, Français

Public Relations and Corporate Communication
Scientific Area: Corporate and Institutional Communication
Supervisor: José Esteves Rei (link)
Contacts: jrei@ufp.edu.pt
Language: Português, Español, Français

Scientific Area: Strategic Communication and Public Relations
Supervisor: José Esteves Rei (link)
Contacts: jrei@ufp.edu.pt
Language: Português, Español, Français

Systems and Technologies of Information
Scientific Area: Clinical Decision Support Systems
Supervisor: José Braga de Vasconcelos (link)
Contacts: jvasco@ufp.edu.pt
Language: Português, English

Scientific Area: Collaborative Information Systems
Supervisor: Feliz Ribeiro Gouveia (link)
Contacts: fribeiro@ufp.edu.pt
Language: Português, English

Scientific Area: Digital Libraries and Service Creation Environments
Supervisor: Rui Moreira (link)
Contacts: rmoreira@ufp.edu.pt
Language: Português, English

Scientific Area: Distance Learning Quality Assessment
Supervisor: Fernando Bandeira (link)
Contacts: fband@ufp.edu.pt
Language: Português, English, Español

Scientific Area: Distributed and Mobile Reflective Systems
Supervisor: Rui Moreira (link)
Contacts: rmoreira@ufp.edu.pt
Language: Português, English

Scientific Area: E-business/E-marketing
Supervisor: Fernando Bandeira (link)
Contacts: fband@ufp.edu.pt
Language: Português, English, Español

Scientific Area: eHealth Component-Based and Interactive Information Systems
Supervisor: Rui Moreira (link)
Contacts: rmoreira@ufp.edu.pt
Language: Português, English

Scientific Area: Engineering and Management of Information Systems
Supervisor: Álvaro Rocha (link)
Contacts: amrocha@ufp.edu.pt
Language: Português, English

Scientific Area: Frameworks for Information and Knowledge Management
Supervisor: Feliz Ribeiro Gouveia (link)
Contacts: fribeiro@ufp.edu.pt
Language: Português, English

Scientific Area: Handheld Computing Applications in Education
Supervisor: Nuno Magalhães Ribeiro (link)
Contacts: nribeiro@ufp.edu.pt; http://www.cerem.ufp.pt/nunoribeiro/
Language: Português, English

Scientific Area: ICT Innovative Use to Enhance Territory Governance/Management
Supervisor: Luís Borges Gouveia (link)
Contacts: lmbg@ufp.edu.pt; http://homepage.ufp.pt/~lmbg
Language: Português, English

Scientific Area: ICT Innovative Use to Support Learning
Supervisor: Luís Borges Gouveia (link)
Contacts: lmbg@ufp.edu.pt; http://homepage.ufp.pt/~lmbg
Language: Português, English

Scientific Area: Information and Communication Technologies (ICTs)
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Information Society
Supervisor: Luís Borges Gouveia (link)
Contacts: lmbg@ufp.edu.pt; http://homepage.ufp.pt/~lmbg
Language: Português, English

Scientific Area: Information Systems in Healthcare
Supervisor: Álvaro Rocha (link)
Contacts: amrocha@ufp.edu.pt
Language: Português, English

Scientific Area: Internet Technology and Multimedia Networking
Supervisor: José Torres (link)
Contacts: jtorres@ufp.edu.pt
Language: Português, English

Scientific Area: Knowledge and Competence Management for Healthcare Systems
Supervisor: José Braga de Vasconcelos (link)
Contacts: jvasco@ufp.edu.pt
Language: Português, English

Scientific Area: Knowledge Management in Software Engineering
Supervisor: José Braga de Vasconcelos (link)
Contacts: jvasco@ufp.edu.pt
Language: Português, English

Scientific Area: Multimedia Analysis, Processing and Retrieval
Supervisor: José Torres (link)
Contacts: jtorres@ufp.edu.pt
Language: Português, English

Scientific Area: Multimedia Tools, End-systems and Applications
Supervisor: José Torres (link)
Contacts: jtorres@ufp.edu.pt
Language: Português, English

Scientific Area: Personal Assistants for E-learning Environments
Supervisor: Nuno Magalhães Ribeiro (link)
Contacts: nribeiro@ufp.edu.pt; http://www.cerem.ufp.pt/nunoribeiro/
Language: Português, English

Scientific Area: System Information in Museums: Inventory and Collection Management
Supervisores: Feliz Ribeiro Gouveia (in co-supervision with Sérgio Lira) (link)
Contacts: fribeiro@ufp.edu.pt
Language: Português, English

Scientific Area: System Information in Museums: Inventory and Collection Management
Supervisores: Sérgio Lira (in co-supervision with Feliz Ribeiro Gouveia) (link)
Contacts: slira@ufp.edu.pt; http://www2.ufp.pt/~slira/
Language: Português, English, Español, Français, Galego

Scientific Area: User Interfaces and Interaction Techniques for Handheld Devices
Supervisor: Nuno Magalhães Ribeiro (link)
Contacts: nribeiro@ufp.edu.pt; http://www.cerem.ufp.pt/nunoribeiro/
Language: Português, English

Scientific Area: Web Quality
Supervisor: Álvaro Rocha (link)
Contacts: amrocha@ufp.edu.pt
Language: Português, English

Theory and History of Communication
Scientific Area: Communication Theory
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Comparative Literature
Supervisor: Pedro Reis (link)
Contacts: preis@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Discourse Analysis
Supervisor: Sandra Tuna (link)
Contacts: stuna@ufp.edu.pt
Language: Português, English

Scientific Area: Experimental Literature
Supervisor: Pedro Reis (link)
Contacts: preis@ufp.edu.pt
Language: Português, English, Français

Scientific Area: History of Science
Supervisor: Joaquim Fernandes (link)
Contacts: jfernan@ufp.edu.pt
Language: Português, English, Español, Français, Galego

Scientific Area: History of the Ideas and Culture in Portugal
Supervisor: Joaquim Fernandes (link)
Contacts: jfernan@ufp.edu.pt
Language: Português, English, Español, Français, Galego

Scientific Area: Ideologies and Communication
Supervisor: Ricardo Jorge Pinto (link)
Contacts: ricpinto@ufp.edu.pt
Language: Português, English, Español, Français

Scientific Area: Interpretation
Supervisor: Rui Estrada (link)
Contacts: restrada@ufp.edu.pt
Language: Português, English

Scientific Area: Literary Theory
Supervisor: Rui Estrada (link)
Contacts: restrada@ufp.edu.pt
Language: Português, English

Scientific Area: Literature
Supervisor: Elsa Simões (link)
Contacts: esimoes@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Pragmatics and Semiotics
Supervisor: Elsa Simões (link)
Contacts: esimoes@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Rhetoric and Argumentation
Supervisor: Rui Estrada (link)
Contacts: restrada@ufp.edu.pt
Language: Português, English

Scientific Area: Semiotics of Discourse
Supervisor: Maria do Carmo Castelo Branco (link)
Contacts: mcseq@ufp.edu.pt
Language: Português, Français

Scientific Area: Translation
Supervisor: Elsa Simões (link)
Contacts: esimoes@ufp.edu.pt
Language: Português, English, Français

Scientific Area: Translation
Supervisor: Sandra Tuna (link)
Contacts: stuna@ufp.edu.pt
Language: Português, English

Scientific Area: Translation Theory
Supervisor: Sandra Tuna (link)
Contacts: stuna@ufp.edu.pt
Language: Português, English