Main focus
The object is to offer participants the possibility to progress in their own careers by enabling them to come into contact with the reality of other organizations, as well as to promote the acquisition of different research methodologies in this specific study area.
The Master has three main aims:
a) To use management methods, techniques and instruments that provide students with a conceptual and methodological framework of application through an in-depth interconnection between the most recent theories of management and the best corporate strategies;
b) To train managers with specific knowledge and to encourage students to develop their skills in identifying and taking profit from situations around them;
c) To develop students’ knowledge and understanding to higher levels.

Core seminars
The Master is composed of four semesters of specialized seminars (17 seminars), completed by one seminar of Master Dissertation
The various subjects taught along the Master can have a series of formats: lectures, open-class discussions, seminars and workshops – and are of compulsory attendance and participation. The course also requires abundant research and fieldwork in addition to classroom activities:

Seminars

1st semester
Quantitative Prevision Methods
Market research and consumer behaviour
Strategic management and Project analysis
Organizational Knowledge Management
Information systems and decision models
Management of products and brands

2nd semester
Accountancy auditing
Psycholosociology of conflict negotiation and mediation
Quality management
Sustainability and corporate management
Globalization and competition
Management games

3rd semester
Methods of research in Business Sciences
Option 1- Labour law; Econometrics; Environmental marketing and communication
Option 2 – Social responsibility and sustainability; Public finances and public accounting; Planning advertising campaigns
Option 3 –Theory of international commerce; Development and economic planning; Sales force management
Option 4 – Leadership theory; International economy; Touristic marketing; Social responsibility and corporate economy

4th semester
Master Dissertation

Contacts and Information

Administrative issues and Applications
Gabinete de Ingresso • Universidade Fernando Pessoa • Praça 9 de Abril, 349 • 4249-004 Porto, Portugal • tel. +351 225 071 300/335 • fax: +351 225 508 269 • E-mail: ingresso@ufp.pt

Academic and pedagogical issues
Professor Ana Salazar • Universidade Fernando Pessoa • Praça 9 de Abril, 349 • 4249-004
e-mail: aks@ufp.edu.pt